A sheet, not a liquid
A dry sheet format instead of a bottle of liquid detergent.
A fresh perspective on laundry
Small sheet.
Fresh thinking.
Meet tvättpapper. Laundry detergent in a simple sheet format, with a new chapter for retailers and business partners in mind.
A product concept. An open invitation to businesses.
Less bottle. More possibility.
Laundry, in a different format.
A familiar everyday routine, reimagined as a lightweight sheet. We’re developing a product presentation that feels as simple as the format itself.
Preview only. Final formulation, dosage and packaging details are still being confirmed.
Room for your range
Pack formats and retail presentation are part of the conversation.
Made to be understood
Clear product information, with final instructions supplied at launch.
A range taking shape
Find your kind of fresh.
A first look at possible scent options for the range. These are ideas to explore with our future retail partners.
- Concept only
Fresh Cotton
A soft, familiar scent direction inspired by freshly washed linen.
- Concept only
Citrus
A bright scent direction inspired by citrus peel and fresh mornings.
- Concept only
Fragrance Free
An option without added fragrance is being considered for the range.
Placeholder range. Scents, fragrance-free formulation, names and availability are not yet confirmed.
An everyday routine
Three steps. One familiar habit.
- 01
Load your laundry
Prepare your wash as usual, following the care labels.
- 02
Add the sheet
Use the amount specified in the final product instructions.
- 03
Start your wash
Select the appropriate programme for your laundry.
Illustrative usage sequence. Always follow the final product instructions and garment care labels.
The difference is in the format
A small change to the everyday.
Less to pour.
A sheet format removes the step of pouring liquid from a bottle.
A different shelf presence.
Paper-pack concept packaging offers a new way to present laundry products.
A simpler conversation.
A clear format gives retailers a straightforward starting point for introducing the product.
Two formats, side by side.
| The format | Laundry sheets | Bottled liquid |
|---|---|---|
| Product form | Dry sheets | Liquid detergent |
| Handling | Add a sheet | Measure and pour |
| Concept packaging | Paper pack | Bottle or container |
Interested in bringing laundry sheets to your shelves? We’re preparing our B2B offering and would love to make room for the right conversations.
- Retail partnerships
- Product information
- Pack formats
Wholesale details, pricing and availability are not yet published.
A little more information
Good questions.
Here’s where we are today. More product and wholesale information will follow as the offering takes shape.
What is tvättpapper?
tvättpapper is our working brand for a laundry-sheet product concept. This page introduces the format while the final product specifications are being prepared.
Can I order online?
Not yet. This first version is a product presentation for businesses. There is no online shop or checkout.
Which pack sizes will be available?
We’re considering different pack formats. Final sizes, quantities and wholesale terms have not been confirmed.
Are the images the final packaging?
No. The imagery is an original illustration of draft packaging. The final product and packaging may look different.
Where can I find ingredients and instructions?
Confirmed ingredients, dosage and usage instructions will be published before the product becomes available.
The next conversation
Let’s talk laundry.
A fresh format for your product range starts with a conversation. Our B2B contact details will be shared here when they’re ready.
Wholesale contact details coming soon
Draft presentation · Product specifications, packaging and contact information are being finalized.